Friday, May 6, 2011

Blog #3 - advertisementChoose a particular advertising campaign (not just a single commercial) and discuss the techniques of persuasion used in that campaign. Is the advertiser presenting an honest view of the product?

Tobacco tumor causing, teeth staining, smelly, puking habit...... A catchy phrase to say the least and not to mention memorable. This phrase because popular when I started the D.A.R.E. program back in third grade! This was just the beginning to be quite honest, their was a time when there were more commercials and advertisements to promote smoking then to make people aware of the dangers of smoking. Things have differently changed, and anti smoking/ anti drug commercials have become very clear and vivid  about how dangerous these products can be. The anti tobacco campaigns have reached a new heights!

The point is very clear these days on the outcome of using any form of tobacco.  Forget yellow teeth and bad breath, it has now gone straight to the extreme of death. By no means is this false advertising or exaggerating. using tobacco can  lead to many diseases and illness that can lead to death. The commercial that affected me the most would have to be the one with the remote babies crawling on the sidewalk of a busy street. Odd to say the least! But its the message that is added the got me the most. The advertisements take the number of deaths per year and give some sort of extreme visual to express the number. This particular commercial uses baby's crawling all over the side walk and crying,

Although these type of advertisements are extreme, they are effective for sure. Very to the point and in your face but who will forget something as powerful and real as that.I hope this type of aggressive advertising continues! 

http://youtu.be/k5q_cAEBmsw
http://youtu.be/yYwxEW82Fok

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